Fans of NintendoÃ¢â‚¬â„¢s fashion-themed Style Savvy for the Nintendo DS and DSi will have access to some hot new designs this year, thanks to an expanded partnership between Nintendo and renowned entertainment icon BeyoncÃƒÂ©. Style Savvy players with broadband Internet access will soon be able to download five designs from the DerÃƒÂ©on clothing line co-created by BeyoncÃƒÂ© and her mother, designer Tina Knowles. As managers of their own virtual boutiques, players can incorporate these chic DerÃƒÂ©on fashions as they create one-of-a-kind looks for their in-game clientele.
Ã¢â‚¬Å“Style Savvy is all about creativity and fashion, both of which are really important to me,Ã¢â‚¬Â says BeyoncÃƒÂ©. Ã¢â‚¬Å“I love that I get to become a stylist and take over my own boutique, and itÃ¢â‚¬â„¢s so much fun to see some of my DerÃƒÂ©on designs added to the mix.Ã¢â‚¬Â
The partnership between Nintendo and BeyoncÃƒÂ© began in 2009 with a memorable ad campaign for Rhythm Heaven, a music-themed game for Nintendo DS and Nintendo DSi. Known for her innovative sense of style, the talented musician and actress is an apt spokeswoman for the imaginative, fashion-forward fun of Style Savvy. Fans will get a unique glimpse into this relationship with the launch of two new Style Savvy TV spots starring BeyoncÃƒÂ©, both scheduled to begin airing on Nickelodeon the week prior to this yearÃ¢â‚¬â„¢s Nickelodeon KidsÃ¢â‚¬â„¢ Choice Awards and during the event itself.
After launching in November, Style Savvy enjoyed a warm reception among holiday consumers, giving fashion buffs and female gamers of all ages a remarkable new way to experience the portable fun of Nintendo DS and DSi. BeyoncÃƒÂ©Ã¢â‚¬â„¢s upcoming promotional efforts and downloadable DerÃƒÂ©on designs are set to sustain the gameÃ¢â‚¬â„¢s momentum well into 2010.
Style Savvy invites players of any age to express their individual sense of style by managing a virtual clothing boutique. Choosing from more than 10,000 items in a wide variety of styles, designer labels and price points, players can create distinctive looks to satisfy customers with various tastes and budget constraints. Using the simple controls of the hand-held Nintendo DS or DSi systems, players can enjoy Style Savvy anytime, anywhere.