China is expected to soon end a 13-year ban on the production and sale of game consoles with only one key condition: foreign firms like Sony and Nintendo must make their products in ShanghaiÃ¢â‚¬â„¢s new free trade zone.
The milestone move to allow foreign companies to make game consoles in ShanghaiÃ¢â‚¬â„¢s new free trade zone is part of a detailed policy blueprint for a Ã¢â‚¬Å“Shanghai free trade zoneÃ¢â‚¬Â, endorsed by Premier Li Keqiang, who is keen to make Chinese economy more open to the rest of the world and to make its currency more widely used.
Chinese-language government documents on the policy package said that if foreign companies agreed to register in the new free trade zone in Shanghai, they would be allowed to promote and sell their products in the domestic mainland market after seeking approval for specific products from Ã¢â‚¬Å“culture-related authoritiesÃ¢â‚¬Â, the sources who reviewed the documents told the South China Morning Post on Wednesday.
Ã¢â‚¬Å“They still need approval from the culture ministry and other relevant government bodies for their products, which I think is reasonable, because the government wants to make sure the content of your games is not too violent or politically sensitive for young people,Ã¢â‚¬Â said one of the sources. The sources declined to be named before an official announcement is made about the new rules for ShanghaiÃ¢â‚¬â„¢s free trade zone.
in June 2000, seven central government ministries, led by the Ministry of Culture, jointly issued a notice to ban the production and sale of game consoles in China, with the only exception of importing components to be assembled in Chinese factories and then exported to foreign markets. At that time, the government was concerned about unhealthy and in particular violent content of video games that may harm the “mental health” of Chinese youths.
Although SonyÃ¢â‚¬â„¢s well-known PlayStation and NintendoÃ¢â‚¬â„¢s Wii video game consoles – in particular their various game software – are not yet allowed officially to be made and sold in China, young Chinese gaming fans already have access to these video game consoles and thousands of their gaming software through black market retail channels and pirate disk shops around the vast nation.
Nowadays young Chinese increasingly like playing games on AppleÃ¢â‚¬â„¢s popular mobile devices including iPads and iPhones, which are assembled in China and sold across the country legally because they are not considered gaming products.
Ã¢â‚¬Å“The Shanghai free trade zone plan is strongly supported by Premier Li, who wants to improve ChinaÃ¢â‚¬â„¢s image as opening further to business under the new leadership (of Premier Li and President Xi Jinping),Ã¢â‚¬Â another source said. Ã¢â‚¬Å“You may think the game console is a small deal in the whole policy package for Shanghai, but itÃ¢â‚¬â„¢s an interesting instance showing how China wants to open up to foreign investors.Ã¢â‚¬Â
On July 3, the State Council, China’s cabinet, issued a statement after a meeting chaired by Li that the free-trade zone in Shanghai would be a snapshot of an Ã¢â‚¬Å“upgraded Chinese economyÃ¢â‚¬Â.
The Post already exclusively reported this week that foreign banks would find a shortcut to set up wholly-owned subsidiaries and foreign commodities exchanges would be allowed to establish their own futures delivery warehouses in the new zone.
More details about BeijingÃ¢â‚¬â„¢s landmark plan for the new trade zone in Shanghai would be officially released very soon, the sources said.