Dead Island Ships More Than 1 Million Units in North America

Deep Silver, the publisher of the summer’s biggest action horror blockbuster, Dead Island (www.deadisland.com), announced today that it has shipped more than 1 million retail copies of Dead Island in North America in the first few days of availability. In addition, Dead Island has held the #1 chart position in many global markets including the UK and France as well as on Steam, and will have sold 2 million units globally to retailers by the end of this week.

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. The engaging survival-focused gameplay aspects are combined with a rich and immersive storyline in which a small group of people find themselves in a tropical paradise turned into total chaos and carnage after a mysterious zombie outbreak. Cut off from the rest of the world, the player’s only chance to survive is to fight to the death and find a way to escape from the island.

“We’re thrilled at the retail reception Dead Island has achieved in its first few days,” said Geoff Mulligan, Chief Operating  Officer at Deep Silver, “The critical ‘first week’ of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.”

“With more than a million copies sold, I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity.” said Mike Fischer, president and CEO of Square Enix, Inc.

Featuring four customizable, unique character classes and engrossing role-playing elements combined with an intense four player co-op experience, Dead Island stands out as one of the most comprehensive zombie experiences to date.

Dead Island is available now for the suggested retail price of $59.99 for consoles and $49.99 PC.

And look out for our review in the coming days.