Deep Silver, the publisher of the summerÃ¢â‚¬â„¢s biggest action horror blockbuster, Dead Island (www.deadisland.com), announced today that it has shipped more than 1 million retail copies of Dead Island in North America in the first few days of availability. In addition, Dead Island has held the #1 chart position in many global markets including the UK and France as well as on Steam, and will have sold 2 million units globally to retailers by the end of this week.
Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. The engaging survival-focused gameplay aspects are combined with a rich and immersive storyline in which a small group of people find themselves in a tropical paradise turned into total chaos and carnage after a mysterious zombie outbreak. Cut off from the rest of the world, the playerÃ¢â‚¬â„¢s only chance to survive is to fight to the death and find a way to escape from the island.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re thrilled at the retail reception Dead Island has achieved in its first few days,Ã¢â‚¬Â said Geoff Mulligan, Chief Operating Ã‚Â Officer at Deep Silver, Ã¢â‚¬Å“The critical Ã¢â‚¬Ëœfirst weekÃ¢â‚¬â„¢ of game sales has been an enormous sales success for Deep Silver. WeÃ¢â‚¬â„¢re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.Ã¢â‚¬Â
“With more than a million copies sold, I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity.” said Mike Fischer, president and CEO of Square Enix, Inc.
Featuring four customizable, unique character classes and engrossing role-playing elements combined with an intense four player co-op experience, Dead Island stands out as one of the most comprehensive zombie experiences to date.
Dead Island is available now for the suggested retail price of $59.99 for consoles and $49.99 PC.
And look out for our review in the coming days.