E3: Star Wars: The Old Republic free levels

Electronic Arts announced that they will open significant portions of the MMO “Star Wars: The Old Republic” to free players starting in July, in an attempt to find more subscribers willing to spend a monthly fee to play the online title.

In an interview last fall prior to the game’s release in December, EA Vice President Greg Zeschuk said the game’s huge cost could only be recouped through a premium subscription model. Monday’s news is an admission that in order to attract new players against stiff online competition, much of it in the forms of games that cost nothing to play, “The Old Republic” had no choice but to offer an introductory experience at no cost.