It has been a week since Halo 4 launched and it is on track to reach $300 million in global sales! It makes the Halo launch the biggest entertainment launch of the year. In the first 24 hours of its release it collected over $220 million worldwide.
The launch of Halo 4 drove lifetime sales for the Halo franchise beyond $3.38 billion, cementing its status as one of the most popular entertainment franchises in the world. Halo 4 also crushed the record for the largest number of players in the history of the Halo franchise, with over 4 million players in the first five days. Users spent a total of 31.4 million hours playing Halo 4, pushing the total number of gameplay hours across the Halo franchise well beyond the five billion mark.
Ã¢â‚¬Å“WeÃ¢â‚¬â„¢re thrilled that Halo 4 has emerged as the biggest U.S. entertainment launch of the year. Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the Ã¢â‚¬ËœHaloÃ¢â‚¬â„¢ franchise, Ã¢â‚¬ËœHalo 4Ã¢â‚¬â„¢ is kicking off a strong holiday season and has become the must-have blockbuster experience of the year,Ã¢â‚¬Â said Phil Spencer, corporate vice president of Microsoft Studios.