New Pokémon Video Games Shatter U.S. Sales Records

Two new Pokémon video games went on sale on March 6 and promptly shattered all previous U.S. Pokémon sales records. Pokémon Black and Pokémon White games for the Nintendo DS family of systems became the fastest-selling Pokémon video games of all time, selling more than 1.08 million units after just one day of availability. That surpasses the previous one-day sales record of more than 780,000 set by the Pokémon Diamond Version and Pokémon Pearl Version games in April 2007.

“Longtime Pokémon fans are attracted to the new Pokémon, new battle systems and a new region to explore, while newcomers enjoy the ability to jump in and have fun right away,” said Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications. “These sales numbers illustrate the continued strength of the Nintendo DS family of systems. Already established as the nation’s best-selling video game platform of all time, the installed base of more than 47 million makes it the ideal hand-held for developers to reach a huge gaming-focused target audience.”

Pokémon Black and Pokémon White feature more than 150 new Pokémon for players to catch, train and battle. The never-before-seen Unova region gives players a whole new world to explore. For the first time in the series, in-game environments change with the four seasons. The games also introduce Triple Battles and Rotation Battles, which give players even more choices when battling