Even with only five days of reported data, Nintendo 3DS XL and New Super Mario Bros. 2 still had major impacts on the August video game market. The new hardware, which features 90 percent larger screens than the original Nintendo 3DS, and the new side-scrolling Mario adventure both launched on Aug. 19 and helped Nintendo achieve the following:
- Nintendo 3DS software sales increased by more than 68 percent over sales in July.
- Nintendo 3DS hardware sales increased by more than 36 percent over sales in July.
- The No. 1 and No. 2 top-selling software SKUs for the month are both exclusive to Nintendo 3DS. New Super Mario Bros. 2 sold more than 240,000 units to finish No. 1, and KINGDOM HEARTS 3D [Dream Drop Distance] from Square Enix sold more than 180,000 copies to finish No. 2.
Ã¢â‚¬Å“Software sells hardware, and no one sells either quite like Mario,Ã¢â‚¬Â said Scott Moffitt, Nintendo of AmericaÃ¢â‚¬â„¢s executive vice president of Sales & Marketing. Ã¢â‚¬Å“In addition to helping New Super Mario Bros. 2 get off to a great start, Nintendo 3DS XL is driving increased interest in titles such as Kid Icarus: Uprising, The Legend of Zelda: Ocarina of Time 3D and Mario Kart 7. These games have been on the market for more than six months but provide a completely new experience on the larger screens. Combine these titles with the upcoming Paper Mario: Sticker Star and a robust list of third-party games, and Nintendo 3DS is poised to be high on holiday wish lists this year.Ã¢â‚¬Â