Papo & Yo, Unity, analytics talks added to GDC China 2013!


GDC China organizers have started to choose presentations for the upcoming event, with the first talks covering multiplatform development tips with Unity3D, predictive analytics of online players, and the lovely journey for players in Papo & Yo (pictured).

Organized by UBM Tech Game Network,  GDC China, now in its sixth year, has moved up to September this year, running the 15th to the 17th at the Shanghai International Convention Center in Shanghai, China. The event will be co-located with Cloud Connect China.

As part of the Business & Marketing Track, former Havok co-founder and Swrve CTO Steven Collins will talk about analytics his company has used with clients such as Epic and Activision in the talk ‘Predicting Player Propensities in Online Games.’ He will show how the tools can guess behavior, score users, quiz different actions and optimize strategies for revealing the results of the prediction, all based on the players’ interactions in-game.

In the Production Track,  Rock Band ICONS developer Ralph Barbagallo, founder of Flarb, will discuss his platform in ‘Native Code is Dead: Multiplatform Development with Unity3D.’ His session will go over the most talked-about options for developing games on mobile, web, desktop, and social platforms with particular attention spent on Unity3D, used in the company’s own Android and iOS release of  Brick Buddies.

Finally, in the  Design Track, Minority Games creative director Vander Caballero will discuss the innovative way he invented for PlayStation Network and Windows players an allegorized autobiography of growing up with an alcoholic father in ‘Rethinking How We Build Games and Why: The  Papo & Yo Story.’ In this lecture, Caballero will discuss how to provide players closure and the opportunity to grow meaningfully.

Discounted registration for GDC China 2013 is now available. Groups of 5 of more can also receive a special discount.