The PokÃƒÂ©mon Company International introduced the Play! PokÃƒÂ©mon program today, inviting PokÃƒÂ©mon fans worldwide to join the fun at official, year-round PokÃƒÂ©mon Trading Card Game (TCG) and video game events. Ã‚Â Whether a seasoned player or new to the world of PokÃƒÂ©mon, fans will find the Play! PokÃƒÂ©mon program provides events suitable for all levels of PokÃƒÂ©mon knowledge. Ã‚Â Some players will opt to visit a local PokÃƒÂ©mon League, where they can learn about PokÃƒÂ©mon games and win prizes, while others may choose to test their strategies and training at competitive tournaments. Ã‚Â No matter where PokÃƒÂ©mon fans decide to join the fun, players at all levels are sure to have a great time.
Ã¢â‚¬Å“We are thrilled to introduce Play! PokÃƒÂ©mon to our loyal fan base as well as to new TCG and video game fans,Ã¢â‚¬Â said J.C. Smith, director of Consumer Marketing at The PokÃƒÂ©mon Company International. Ã‚Â Ã¢â‚¬Å“We want to welcome new fans to our PokÃƒÂ©mon community, which has seen incredible growth in player participation over the past several years.Ã¢â‚¬Â
The new name and logos announced today will appear initially on hats, binders, playmats, posters, and other printed materials. Ã‚Â Players and fans at the 2010 PokÃƒÂ©mon World Championships in Kona, Hawaii, August 14Ã¢â‚¬â€œ15 will see the newly branded materials firsthand.Ã‚Â For more information about Play! PokÃƒÂ©mon, including where to find Play! PokÃƒÂ©mon events, players should visit http://www.pokemon.com/us/organized-play/.