Turtle Beach,Ã‚Â leaders in premium gaming headsets and audio entertainment accessories, announced today that it has appointed Michael Arzt to the post of vice president of marketing and business development. Prior to this, Arzt held several entertainment and media consulting roles for clients including Real Time Content, Inc., NTN Buzztime, Interactive Game Experience (IGX) and others, and was a senior vice president and general manager of World Cyber Games, the Samsung-owned Ã¢â‚¬Å“Olympics of Video Games.Ã¢â‚¬Â
In his new position, Arzt will drive a re-launch of the Turtle Beach brand, already well-known in the video game industry, to reinforce its leading position with core gamers, while attracting a wider, more mainstream lifestyle audience.
Ã¢â‚¬Å“MichaelÃ¢â‚¬â„¢s broad expertise in video gaming and interactive entertainment, sports, music, youth, online communities and other enthusiast-driven lifestyle and pop-culture genres is already yielding great benefits to Turtle Beach,Ã¢â‚¬Â said CEO, Carmine Bonanno. Ã¢â‚¬Å“We are confident he will play a major role in our continued growth and evolution within and beyond the video game niche market.Ã¢â‚¬Â
Ã¢â‚¬Å“Having secured a market-leadership position in the video game peripheral world, this brand is ready to really explode and expand its considerable reach into markets that make sense for our customers,Ã¢â‚¬Â said Arzt. Ã¢â‚¬Å“In addition to several exciting new gaming and audio products we are introducing at E3, this re-branding is the dawn of a new era for Turtle Beach.Ã¢â‚¬Â
ArztÃ¢â‚¬â„¢s successes working with diverse media and entertainment organizations to build brands include establishing the World Cyber GamesÃ¢â‚¬â„¢ USA offices and long-term partnerships with MicrosoftÃ‚Â Xbox, Philips amBX, Dust-Off, Circuit City, ShuttleÃ‚Â PC, AMD and others. Before WCG, Arzt was vice president of sales and marketing alliances at Live NationÃƒÂ¤Ã‚Â (formerly Clear Channel Entertainment) launching successful new event brands, including the Kumho Street Warriorz car culture series and debut of Time WarnerÃ¢â‚¬â„¢s GameTapÃ‚Â online gaming service at the US Download Festival in 2005.Ã‚Â Ã‚Â He also spent many years as vice president/director of sales & marketing for NBC SportsÃ¢â‚¬â„¢ Gravity Games action sports property, handling several major partners, including Mountain Dew, Norelco, Best Buy, Lee Jeans, Clearasil, LEGOÃ‚Â and multiple gaming companies including Microsoft Xbox, PlayStation, Activision, Midway and Acclaim.
Arzt earned a BA from Skidmore College and attended Pace University School of Law.