SEGA’s Adopts Relic Entertainment and some IPs owned by THQ Inc.

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SEGA Corporation acquired all of shares of THQ Canada Inc. and some IPs owned by THQ Inc., a parent company of THQ Canada on January 24, 2013 in order to further reinforce PC game development capabilities in the U.S. and European regions. THQ Canada has developed million-seller franchise titles such as “Warhammer 40k Dawn of War” and “Company of Heroes” under the brand of Relic Entertainment Studio.

Relic Entertainment was established in 1997 and ran independently until 2004 where it was acquired by THQ Canada. THQ Canada have been known familiarly as Relic Entertainment since the acquisition and provided a number of high quality games equipped with graphics equal in quality to movies and rich strategic game features mainly for the PC market in the U.S. and European regions.

“We are incredibly excited to welcome Relic Entertainment into the Sega family.  They are a highly respected development studio, with Company of Heroes and the Warhammer series both testament to the pedigree of their games” commented Jurgen Post, President and COO, SEGA Europe Ltd.  “This acquisition is a strong strategic fit for us and completely in line with our focus on developing new and existing content.”

SEGA already owns three development companies in the U.S. and Europe, and is progressing to support compatibility with the rapidly expanding online games field, such as PC online games, smartphone games and social games. As a result of the THQ Canada acquisition, SEGA will further advance the provision of various appealing entertainment contents by utilising THQ Canada’s high-end content development capabilities and accumulated development know-how, and increase SEGA’s presence in the PC online game market.