Spike TV announced today the launch of VGX, a brand new live digital multi-platform event that is a binge-viewers dream for gamers. This all-day gaming experience is the next generation of Spike TVÃ¢â‚¬â„¢s Ã¢â‚¬Å“Video Game AwardsÃ¢â‚¬Â franchise and will be the most widely distributed live gaming event of all time with the potential reach of over 100 million households.
VGX will be streamed across Xbox One, Xbox 360, PlayStation 3, Twitch, iOS and Android devices, and available globally on VGXLive.com, Hulu, Yahoo Screen, the Yahoo Screen app and Viacom Media Networks properties Spike.com, ComedyCentral.com, MTV.com, MTV2.com, BET.com and GameTrailers.com. VGX will be live streamed for three-hours on Saturday, December 7, beginning at 6:00 PM ET / 3:00 PM PT. Spike TV will also air highlights of the show as “VGX Replay” on Monday, December 9 at midnight.
VGX will continue the tradition of showcasing world premiere game trailers but for the first time ever, the show will offer extended demos of the next generation of games, 1-on-1 interviews and panels. The new format allows VGX to dive deeper into the world of gaming and extend its coverage beyond award presentations in a more intimate studio setting.
VGX will be an interactive experience with Twitter as the exclusive social media platform enabling viewers to have a direct impact on the stream by voting on show order and unlocking additional content. Fans will also have unprecedented access to the industryÃ¢â‚¬â„¢s top developers and talent with Live Q&A interviews powered by Twitter.
Ã¢â‚¬Å“Spike TV was the first network to embrace the gaming industry. For the last 10 years, the VGAs have honored its creative community and fans,Ã¢â‚¬Â said Casey Patterson, Executive Vice President, Event Production, Talent Development & Studio Relations, Viacom Entertainment Group. Ã¢â‚¬Å“Until now, we have been limited to TV and a one way conversation with gamers. With the birth of new consoles and other emerging technology, VGX can interact with our audience like never before. This is an organic and exciting step for this franchise.Ã¢â‚¬Â
“Over the last few years, we’ve seen digital audiences grow to scale for our video game events,” said Erik Flannigan, EVP, Multi-Platform Strategy & Development, Viacom Entertainment Group. “So while the VGX format might be viewed as revolutionary, from the perspective of an audience who is already playing and watching on digital screens, it is actually an organic evolution to make a show for them first.”
Fans can start voting today for Most Anticipated Game on VGXLive.com