Zombies, Run! 5k Training Out Now

Six to Start and Naomi Alderman, co-creators of the hit running game “Zombies, Run!” today announced the release of Zombies, Run! 5k Training, a ‘couch to 5k’-style run training app set in the same universe.

Zombies, Run! 5k Training is a new app now available on iPhone and iPod Touch (coming to Android in the near future) where players are taken on an eight week training adventure that guides players from basic exercise to running a 5k race, with audio cues that combine training instructions and a gripping story delivered direct to their headphones.

Since its launch in Spring, Zombies, Run! has sold over 175,000 copies worldwide with millions of kilometres logged, making it the most popular smartphone exercise game in history – and now Zombies, Run! 5k Training is the the perfect introduction to the world of Zombies, Run! for people with no previous experience of running.

At only $3.99, Zombies, Run! 5k Training costs a tiny fraction of a gym membership but offers far more value – not just in the workouts and story, but also the exclusive ZombieLink integration that provides free maps and workout reports online. And with a training schedule created in collaboration with expert running coaches Julia Jones and Shauna Reid of Up and Running e-courses, players can know that they’re in safe and experienced hands.

Adrian Hon, CEO and co-founder of Six to Start, said, “It’s the perfect app for anyone who wants to begin running, especially if you find it difficult or boring to get going! We’ve received thousands of emails and tweets from players of all ages who’ve lost pounds and improved their fitness with Zombies, Run!, so we’re delighted to bring the excitement of running to even more people.”

“We’ve already discovered with Zombies, Run! that when players want to find out what happens next in our story, they’re motivated to get out there and exercise even on lazy days,” said co-creator and lead writer Naomi Alderman, “our 5k training programme tells a fast-paced 24-episode story which follows your exercise progress and takes you from raw recruit to a kick-ass running action hero. It features new storylines for existing characters, as well as expanding the Zombies, Run! universe with new information and characters. It’ll definitely get your heart thumping.”

Zombies, Run! was shortlisted for five Develop 2012 awards including best narrative, best audio, and best new IP and is one of three videogames shortlisted for the Writers’ Guild of Great Britain narrative award.

Work continues on Zombies, Run! Season 2, which will be a huge update to the format, as well as new race missions and interval training for Season 1. More details will be revealed about these in the near future.

Key Facts and Figures

Costs $3.99 and is available worldwide on the iTunes App Store

Contains 24 new workouts that combine simple and clear training instructions and a gripping story, each lasting 30-40 minutes

The eight week beginners fitness program was created in collaboration with Julia Jones and Shauna Reid. Julia is a running coach, has written a column for running magazine Correre for 17 years and has completed 33 marathons along with numerous triathlons. Shauna is the author of popular health and fitness blog The Amazing Adventures of Dietgirl and penned a memoir of the same name, published by HarperCollins.

Players will see all new interface to reflect Zombies, Run! 5k
Training’s target audience of beginners

Connects to ZombieLink for free online workout mapping and stats tracking, together with a new interface

Zombies, Run! 5k Training can be played anywhere in the world, at any speed – from walking to jogging to running, and even on a treadmill
The app allows players to listen to their own music and playlists while training
Over 175,000 people have bought Zombies, Run!, accumulating over two million kilometres of runs